The VALENCIA FALLAS TROPHY is the cornerstone of a longterm project led by JACARANDA MARKETING S.L. in collaboration with the host club, Club de Hockey XALOC and an international star of the sport, Carlos Nevado.

An international sports marketing agency which operates from offices in Valencia and Munich JACARANDA MARKETING S.L. works in sports like football (Leverkusen), basketball (German League), cycling (Tour de France), sailing (52 SUPER SERIES) and ice hockey (IIHF). Now their objective is to develop an international field hockey project.

HOCKEY CLUB XALOC was founded in 2003, and set up with the intention to promote and develop women’s hockey in Valencia. A decade later and the goal is really achieved when the team reached the first division of the national women’s hockey league and several players were selected to play in the national teams. It has grown steadily and consistently and now serves the male and female sections. Following closely the philosophy of the club the very promising youth and junior teams are managed and coached by the club’s alumni and our most experienced players. Xaloc is a local hockey club with a great spirit, excellent sportive initiatives and it is outstanding for their support of all projects that increase the visibility of hockey at a local, national and international level.


This new adventure is supported by the international hockey star, Carlos Nevado. As a member of the German national hockey team he has many great achievements over his career, among them the world championship in 2006 and a gold medal in the Olympics 2008. Currently he plays for the Hamburg Polo Club and combines his sporting passion with his professional career at PwC.

Of Uruguayan and Spanish descent, Carlos is a passionate and commited ambassador of this project lending not only his reputation and personality but also his widespread contacts and knowledge of international hockey.

The VALENCIA FALLAS TROPHY offers the perfect combination of professional experience in Sports Marketing, in-depth knowledge of hockey on an international and national level and the support of a hockey star